Rock ‘n’ “Smile” with The Royal Concept

Cali sun-kissed Swedish rock.

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Photo: The Royal Concept Instagram. Their fashion got surfbrotified in Cali

What happens when you put bunch of Swedish rockers for 12 days in a studio in LA? They produce beach-high, beaming beats that emanate the Golden Coast chillculture. The four Swedish songcrafters, The Royal Concept, radiate the contagious under-the-palm-tree mood of LA in their latest music video “Smile.” It is a hand-swaying rock bang, opening up with finger snaps and guitar strings slinging upbeatingly like a hammock between two trees – the entire track feels like a warm getaway from all the complexities of hectic weather and collapsing holiday schedules. The group chant together the hitline, “Just wanna see her smile again,” expressing a simple wish and reminding us not to underestimate the little things in this season of pay-for-my-wishlist. Speaking of wishlist, ahem, a 2016 LA concert of The Royal Concept is in our wishlist.

The Royal Concept garnered much attention with their single “D-D-Dance” in 2011. Their latest EP, Smile, came out on August of this year. Currently, they have one more tour scheduled before wrapping 2015:

12/26 – Debaser Medis (Stockholm, Sweden)