It’s All About the Flavor in Nina Nesbitt’s “Chewing Gum”

Gauging modern love with gum flavor.

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Photo: Nina Nesbitt Instagram

As bizarre as it may sound, there is a fling/hookup song using gum as a metaphor – before you eye-roll it, remember that any figurative comparison is possible in the pop world. Zedd wanted you to live like fireflies while Demi Lovato reminded you of your mother in the middle of a steamy song. Scottish singer/songwriter Nina Nesbitt is no different. Her video for “Chewing Gum” basically declares that she approaches the chewing-gum method when it comes to intimate encounters:

Now the whole music video is a groupcest of ridiculously beautiful people who go around making out with each other. If A kisses B and B kisses C, then A kissed C via B. Nesbitt uses a playful and somewhat senseless metaphor to portray the disposability of physical encounters and how she is simply “chewing gum until the flavor is gone.” After topping the UK Singles Chart with her track “Stay Out” in 2013, Nesbitt has released several EPs and is about to launch a new one, Modern Love, which will come out on February 5th. Nesbitt is currently working on a second album and has some UK tour dates:

Europe 2016 tour

1/26 – Bush Hall (London, UK)

1/27 – Deaf Institute (Manchester, UK)

1/28 – King Tuts (Glasgow, UK)