Mew Puts On A Neon Kaleidoscopic Mask In Their New Video “85 Videos”

Translating noise into visuals.

Photo: Mew - 85 Videos (Official Video) YouTube

Photo: Mew – 85 Videos (Official Video) YouTube

Mew’s sound always evokes the image of complex, stratified layers that sometimes seem to merge together to set you into a dreamy trance while other times they break apart to make you mindfully aware of the lyrics. Their songs feel like an abstract space of dreamy pop, synths, and psychedelia; however, in each corner you can find an emotionally tangible theme. It is not surprising that their latest video translates their sound into visuals – “85 Videos” is a stressfully beautiful to say the least. We see the members of the band getting their faces radiated with neon lights in kaleidoscopic patterns. The deliberate details and starry-eyed setting feels like the portrait of their song:

“85 Videos” is from their new album, Visuals, which will be out on April 28. The Danish dream rockers, Mew, have been songsculpting since 1995 (over two decades!) and have already established an international presence with their ambitious, mind-stretching sound. You can thank them for bringing the dream pop fever into the 21st century with their commercial success records Frengers, And the Glass Handed Kites, and many more. As of now, you can catch them live if you happen to be in the next countries:

Asia 2017 tour

5/10 – KL Live (Kuala Lumpur, Malaysia)

Europe 2017 tour

5/17 – Paradiso (Amsteram, Netherlands)

5/19 – Point Ephémère (Paris, France)

5/20 – TRIX Centrum voor Muziek (Borgerhout, Belgium)

5/21 – Trinity Centre (Bristol, UK)

5/22 – O2 Ritz Manchester (Manchester, UK)

5/23 – O2 Shepherd’s Bush Empire (London, UK)

5/25 – Luxor (Cologne, Germany)

5/26 – Knust (Hamburg, Germany)

5/26-27 – Immergut Festival (Neustrelitz, Germany)

6/25-26 – Ullevi (Gothenburg, Sweden)

7/14 – Ilosaarirock (Jooensuu, Finland)

7/20-22 – Musik I Lejet (Tisvilde, Denmark)