Love Is A Sugarcoated Synonym For Masochism In Alex Vargas’ New Single “7 Sins”

Masochistic indulgence.

Photo: Courtesy of Whiteboard PR

With fleshed-out arrangements and resonant piano strike that amplify the dramatic air, “7 Sins” takes us into Alex Vargas’ contemplation on the masochistic side of love. The latest single from the London-based soul/R&B singer is built on an ornate texture where his chants looms between the choruses and bombastic orchestral samples. It is danceworthy and the melodic drunkenness will linger even after the night ends:

“‘7 Sins’ is a cynical view on love. I find it interesting that we as humans are so drawn to something that causes us so much pain.” shared Alex.

The track is from his upcoming debut album Cohere, which will be released on March 31st. Alex Vargas is becoming one of the most promising European R&B artist. He won the Best Artist category at the Danish Music Award and his song “Higher Love” has been selected as the soundtrack for Diesel’s campaign. He will start touring soon:

3/31 – Kulturbolaget (Malmö, Sweden)

4/3 – Musikhuset Aarhus (Aarhus, Denmark)

4/4 – Musikkens Hus (Aalborg, Denmark)

4/5 – Dr Koncerthuset (Copenhagen, Denmark)

4/8 – Gretchen (Berlin, Germany)

4/9 – Mojo Club (Hamburg, Germany)

4/10 – Gloria Theater (Cologne, Germany)

4/11 – Technikum Kultfabrik (Munich, Germany)

4/13 – Botanique-Orangerie (Brussels, Belgium)

4/14 – TivoliVredenburg (Utrecht, Netherlands)

4/14-16 – Paaspop 2017 (Schijndel, Netherlands)

4/16 – Rotterdamse Schouwburg (Rotterdam, Netherlands)

4/19 – The Deaf Institute (Manchester, UK)

4/21 – The Hope & Ruin (Brighton, UK)

4/22 – Omeara (London, UK)

5/11 – VEGA Musikkens Hus – Store Vega (Main Hall) (Copenhagen, Denmark)

8/9-13 – Smukfest (Skanderborg, Denmark)