Alex Francis Takes Us En Route With Him In His Video “The Last Time”

Guitar-centric, raw glimpse into his tour.

Photo: Alex Francis – ‘The Last Time’ (Official Music Video) YouTube

If there is anything that would describe UK singer/songwriter Alex Francis is raw – no unnecessary embellishments, distractions, or censorship. His new video “The Last Time” is a raw montage of the artist’s life onstage and on tour where we see him commit various shenanigans on the road as well as lively performances. The guitar-centric glinting melody allows Alex’ vocals stand at the spotlight, allowing him to channel a raw aura that doesn’t need to be filtered from any artificial layers. It is simple, yet there is an intricate hook to it:

Produced by Eddie Serafica (The xx, Jake Bugg), Ben Simon, and Alex himself, “The Last Time” is a slick festival-material track that you’ll be during this summer across the UK. Why? Because he has festival dates coming up:

7/21 – PennFest (Buckinghamshire, UK)

7/22 – Curious Arts Festival (Hampshire, UK)

7/28 – Standon Calling (Hertfordshire, UK)

8/1 – Camden Assembly (London, UK)

8/20 – Smoked & Uncut Festival (Bath, UK)

8/25 – Goatfest Festival (Codicote, UK)

8/26 – Chase Park Festival (Whickham, UK)