Odonis Odonis Shows Us How Social Media Killed Human Interaction In “Check My Profile”

New first track from their upcoming new album.

Photo: Cam Tomsett

Toronto trio, Odonis Odonis, teaches us how social media has quickly killed real-life interactions in their new blissful techno single “Check My Profile”. Stacked with buzzing electronics that rhythmically move in long stretches, “Check My Profile” is both ugly and beautiful at the same time. It is purely artificial – even the vocals are highly processed. What makes “Check My Profile” hauntingly gorgeous is that it mechanically achieves to build a dark tone where the listener can find the isolation and confusion of social media interactions. The ugliness lies in the fact that “Check My Profile” nails such human vulnerability without using any raw elements. “Check My Profile” may sound like a warning for humanity, but it’s a victory track for technology…this is what the machines would play while partying in the Matrix:

Odonis Odonis explained that the track was “meant to be an instrumental and the vocals were added last minute. Lyrically, it’s a tongue-in-cheek take on how we’ve replaced human interactions with people onto social media platforms. It touches on the side effects of depression, anxiety and the confusing nature of the online dating world that have ultimately left us unfulfilled.”

“Check My Profile” is from Odonis Odonis’ upcoming album, No Pop, which will be out on October 20, 2017. The record’s name is passed on the anti-commercial ‘No Pop’ movement, which advocates the notion that there “is no expiration date on music nor is it limited by geographic or regional boundaries.” Odonis Odonis became widely known for their 2011 debut record, which placed them as one of the vanguards for experimental music. The new LP will be more dancefloor-friendly, so expect to party like you’re in the Matrix when you go see them live:

10/1 – Danforth Music Hall (Toronto, ON, Canada)

10/6 – Escogriffe (Montreal, QC, Canada)

10/27 – Saint Vitus (Brooklyn, NY, USA)

10/28 – Escogriffe (Montreal, QC, Canada)

11/3 – The Garrison (Toronto, ON, Canada)

11/18 – Trixie’s (Detroit, MI, USA)

11/19 – Empty Bottle (Chicago, IL, USA)