The Pains Of Being Pure At Heart’s “So True” Shows Us The Pros & Cons Of Being Roommates With Your Younger Self

A glimpse into living with your own déjà-vu.

Photo: The Pains of Being Pure at Heart – So True (Official Video) YouTube

The Pains of Being Pure at Heart takes a through an anachronistic self-reflection in their video “So True” where we see a woman living with the younger version of herself. Mirroring the differences and similarities between the two, the video shows how much time can change an individual. Despite being the same person, they are both strangers. The fuzzy, dreamy soundscape is smudged with nostalgic moodiness that radiates the fondness the present protagonist feels towards her former self:


“The visual treatment, entirely the work of the director Nicola Saint-Marc, works with this idea of the compromises of our lives and the way that we are seemingly unrecognizable to our own selves over time. We see a successful woman living with her younger, wilder self, and all the joys and conflicts of their cohabitation. But these women could also represent my own relationship to The Pains of Being Pure at Heart – a band I started when I was younger that has mirrored my own life in its many transformations. I sometimes feel like I’m living with a familiar stranger, the older songs speak to a life that is markedly different from how I live now.” shared Kip Berman.

“So True” is from The Pains of Being Pure at Heart’s recently released fourth record, The Echo of Pleasure. The band is currently on tour:

North America 2017 tour

9/22 – Biltmore Cabaret (Vancouver, BC, Canada)

9/23 – Tractor Tavern (Seattle, WA, USA)

9/24 – Doug Fir Lounge (Portland, OR, USA)

9/26 – The Chapel (San Francisco, CA, USA)

9/27 – Teragram Ballroom (Los Angeles, CA, USA)

9/30 – The Loft UC (San Diego, CA, USA)

Europe 2017 tour

10/11 – Fiestas Del Pilar (Zaragoza, Spain)

10/13 – Playa Club (La Coruna, Spain)

10/14 – Fiesta del Marisco (O Grove, Spain)

10/15 – Joy Slava (Madrid, Spain)

10/16 – Sala Hanger (Cordoba, Spain)

10/17 – Lemon Rock (Granada, Spain)

10/19 – La Rambleta (Valencia, Spain)

10/20 – Bikini (Barcelona, Spain)

10/21 – Escenario (Santander, Spain)