Movements Depict The Effect Of Alzheimer’s In Their Video “Deadly Dull”

A visual & melodic representation of Alzheimer’s & dementia.

Photo: Courtesy of Prescription PR

Californian rock quartet Movements have teamed up with the Alzheimer’s Association to raise awareness of the disease in their new video “Deadly Dull.” With battering beats and cutting chords, “Deadly Dull” taps into the frustration and loneliness that come with the symptoms of Alzheimer’s and dementia. Directed by Max Moore, it is a powerful cry for action:

“I want people to understand that Alzheimer’s is more than the misconceptions. My own hope is that we will one day find a cure or effective treatment. It’s very possible that any one of us can lose every sense of the person we are to this disease. We are all susceptible to becoming a shell of the person we used to be, all of our collective years of memories of love … gone. It’s a scary thought, but we can do something about it.” shared Movements’ lead singer Patrick Miranda.

“Deadly Dull” is from the band’s latest album Feel Something, which came out on October 20, 2017. The quartet will be heading out to their first UK tour next month, so make sure to go see them live:

4/30 – The Cookie (Leicester, UK)

5/1 – The Think Tank (Newcastle, UK)

5/2 – King Tut’s Wah Wah Hut (Glasgow, Scotland)

5/4 – The Key Club (Leeds, UK)

5/5 – Rebellion (Manchester, UK)

5/6 – The Asylum (Birmingham, UK)

5/7 – Clwb Ifor Bach (Cardiff, Wales)

5/8 – Sticky Mike’s Frog Bar (Brighton, UK)

5/9 – Camden Assembly (London, UK)

5/11 – Headcrash (Hamburg, Germany)

5/12 – Musik & Frieden (Berlin, Germany)

5/13 – Feierwork e.v. (Munich, Germany)

5/14 – MTC (Cologne, Germany)

5/15 – JC Bouckenborgh (Antwerp, Belgium)