The King’s Parade Relives Gig Nightmares & Uncomfortable Eye Contacts In “The Look”

When you’re trying to play, but human drama is in the air

Photo: The King’s Parade – The Look (Official Video) YouTube

UK quartet The King’s Parade addresses the elephant in the room that any band has ever experienced in their new video “The Look.” Think about unmotivated crowd that is distracted by everything except the music. The song is a total catchy rock piece, but the video shows an audience who is too caught up by the jealousy and misunderstanding that seems to saturate the whole environment. We see the four getting drawn into this Game of Eyes as the video goes on:

“We had so much fun making this video. We got everyone we knew involved, including some of our fans! ‘The Look’ is about jealousy and misunderstanding so we loved the idea of having all these stories starting from just a look or a smile. We drew from our experiences of playing at some of the worst pubs and clubs when we first started gigging; in the end some of the characters were almost too close to home!” shared frontman Olly Corpe.

“The Look” is from The King’s Parade new EP Woman, which is out now. In celebration of Woman, the quartet will be playing a headline show on June, which is already sold out. They have more shows and festivals coming up though:

6/14 – 229 The Venue (London, UK)***SOLD OUT

6/30 – Hillfest (Guildford, UK)

7/26 – Duckstein Festival (Hamburg, Germany)

7/29 – Clarence Park Festival (Wakefield, UK)

8/7 – Sidmouth Fringe Festival (Salcombe Regis, UK)