Yoke Lore Is Starting A Breakup Ritual With His Video “Ride”

And it’s flaming hot.

Photo: Yoke Lore – “Ride” (Official Music Video) YouTube

With the advent of technology, people have lost class when it comes to breaking up. Nowadays, we all half-ass it by sending a text…or worse, ghosting. Brooklyn artist Yoke Lore gives love a proper burial in his new video “Ride” where we witness the blooming romance between two gals somewhere in the desert. Tangling us with folksy riffs and Yoke’s ringing vocals, “Ride” sends us a cheery and vibrant wave of melancholia that honors a relationship until its last minute. The video, directed by Yoke’s brother Noah Galvin (star of Broadway’s Dear Evan Hansen and ABC’s The Real O’Neals), depicts two star-crossed lovers who teaches us how to break up with class:

“Too often at the end of a relationship, be it romantic or otherwise, there is no real moment of farewell. Perhaps this is due to fear. I’d like to think goodbyes would be less scary if we ritualized them in some way. ‘Ride’ is about giving a relationship a proper burial… punctuating an ending that often goes unpunctuated.” shared Yoke.

Adrian Galvin is the mastermind behind Yoke Lore who was previously known as Yellerkin and Walk the Moon. “Ride” is from his upcoming EP Absolutes, which will be out this Friday, July 27th. He’ll start his headline tour in October, so make sure to go say hi:

North America 2018

8/3 – Rough Trade (New York, NY, USA)***FREE

10/4 – Moroccan Lounge (Los Angeles, CA, USA)

10/5 – Soda Bar (San Diego, CA, USA)

10/8 – Barracuda (Austin, TX, USA)

10/11 – White Oak Music Hall (Houston, TX, USA)

10/12 – Three Links (Dallas, TX, USA)

10/13 – 89th Street (Oklahoma City, OK, USA)

10/15 – recordBar (Kansas City, MO, USA)

10/16 – Lost Lake (Denver, CO, USA)

10/17 – Loading Dock (Salt Lake City, UT, USA)

10/19 – Biltmore Cabaret (Vancouver, BC, Canada)

10/20 – Holocene (Portland, OR, USA)

10/21 – Lo Fi (Seattle, WA, USA)

10/23 – Café Du Nord (San Francisco, CA, USA)

Europe 2018

9/13 – Omeara (London, UK)

9/19 – Musik & Frieden (Berlin, Germany)

9/20 – Orangehouse (Munich, Germany)

9/22 – Reeperbahn Festival (Hamburg, Germany)

9/23 – Gebäude 9 (Cologne, Germany)

9/24 – Halle O2 (Heidelberg, Germany)

9/25 – Moritzbastei (Leipzig, Germany)