Master The Art Of Camaraderie With pronoun’s “wrong”

Lo-fi, groovy pop

Photo: Courtesy of No Big Deal PR

Whether you’re going through a breakup or overcoming a challenge, having your cronies with you helps you to unshitty any situation. Pronoun (solo project of Alyse Vellturo) takes us into a basketball match against Men In Black/Smiths in her video “wrong” where she taps into the power of camaraderie. Watch below:

“I came up with the idea behind this video while boarding down 3rd avenue on my way to work. Sometimes being an independent artist / label in a majors world seems impossible. It’s frustrating and makes me feel defeated and isolated. At my lowest I turn to my friends, colleagues, and in this case, the artists on my own record label that I started (Sleep Well Records) and they remind me that what really matters at the end of the day is having fun and trying your absolute best, together. A lot of my demons are in my head, not in reality. Kind of dark so I wanted to make light of it with a fun basketball game that outlined that very concept and enlisted some of the Sleep Well roster (Charles Fauna, Sulene, and Cape Francis) as well as some friends. You’re only as alone as you let yourself be, which is also one of the inspirations for the song ‘wrong’.” shared the gal.

“wrong” is from the gal’s debut album, which will be out in spring 2019. The gal will start touring with Justine Courtney Pierre in November.

9/16 – Riot Fest (Chicago, IL, USA)

11/1 – Lincoln Hall (Chicago, IL, USA)

11/2 – Shelter (Detroit, MI, USA)

11/3 – Grog Shop (Cleveland, OH, USA)

11/5 – Brighton Music Hall (Allston, MA, USA)

11/6 – Bowery Ballroom (New York, NY, USA)

11/8 – The Foundry (Philadelphia, PA, USA)

11/9 – U Street Music Hall (Washington, DC, USA)

11/10 – House of Independents (Asbury Park, NJ, USA)

11/11 – The Funhouse at Mr. Smalls (Pittsburg, PA, USA)

11/13 – 20th Century Theater (Cincinnati, OH, USA)

11/14 – Rave Bar (Milwaukee, WI, USA)

11/16 – Turf Club (St Paul, MN, USA)