Hippo Campus Give Us An Animated Diagnosis Of Our Mental State In “Why Even Try”

Colorful chaos

Photo: Hippo Campus – Why Even Try YouTube

Hippo Campus takes us into the chromatic and explosive corners of their mind in new Ruff Mercy-directed video “Why Even Try” where they channel the suddenness and abstract nature of our own sanity through stunning animation. Taken from their sophomore record Bambi, “Why Even Try” is a portrait of our own contradictory emotions. Although the video is saturated with flashes of color, there is a sepia tone to it throughout that symbolizes the incessant feeling of doubt we all carry. Despite the fluidity of the colors blending, the video is characterized by glitches that capture the sporadic emotions – whether that is moodiness, confusion, etc. – we experience on a daily basis. Nobody lives with the same emotion throughout the day and “Why Even Try” depicts that through colorful chaos:

“So much of Bambi is concerned with mental health,” shared the band. “The way Ruff Mercy’s video weaves between a relatively under control external world and a more unhinged internal world seemed apt. And the approach to animation really captured the sort of chaos and contradictory emotions that we were attempting to explore on the record.”

Hippo Campus will start touring North America with Sami and The Head & The Heart starting April. Go see them:

04/18 – Indianapolis, IN @ Egyptian Room ^

04/19 – Coumbia, MO @ The Blue Note ^

04/20 – Tulsa, OK @ Cain’s Ballroom ^

04/22 – Iowa City, IA @ Blue Moose ^

04/23 – Peoria, IL @ Monarch Music Hall ^

04/25 – Omaha, NE @ Sokol Auditorium

04/26 – Madison, WI @ The Sylvee ^

04/27 – Grand Rapids, MI @ The Intersection

04/29 – South Burlington, VT @ Higher Ground ^

04/30 – Montreal, QC @ L”Astral ^

05/01 – Toronto, ON @ Phoenix Concert Theatre ^

05/03 – Clifton Park, NY @ Upstate Concert Hall

05/04 – Portland, ME @ State Theatre ^

05/06 – Cleveland, OH @ House of Blues ^

05/07 – Baltimore, MD @ Rams Head Live!

05/09 – Syracuse, NY Westcott Theater ^

05/10 – Providence, RI @ Fete Music Hall #

05/31 – New York, NY @ Governor’s Ball

06/15 – Manchester, TN @ Bonnaroo

06/17 – Ponte Vedra Beach, FL @ Ponte Vedra Concert Hall

06/18 – Ft. Lauderdale, FL @ Culture Room

06/19 – Orlando, FL @ The Plaza Live

06/21 – Charlotte, NC @ The Fillmore

06/22 – Dover, DE @ Firefly Music Festival

7/6 – Kansas City, MO @ Starlight Amphitheatre #

7/7 – St. Louis, MO @ Stifel Theatre #

7/9 – Austin, TX @ ACL Live #

7/12 – Irving. TX @ The Pavilion at Toyota Music Factory #

7/13 – Houston, TX @ White Oak Music Hall #

7/17 – Morrison, CO @ Red Rocks Amphitheatre #

7/18 – Morrison, CO @ Red Rocks Amphitheatre #

7/19 – Magna, UT @ Saltair #

7/22 – Phoenix, AZ @ Comerica Theatre #

7/23 – Santa Barbara, CA @ Santa Barbara Bowl #

7/25 – Reno, NV @ Grand Sierra Resort Theater #

7/26 – San Francisco, CA @ Bill Graham Civic #

8/2 – Des Moines, IA – Hinterland Music Festival #

^ w/Samia

# w/The Head & The Heart