UK artist Hopium peels the layers of toxic addiction and helpless despair that get infected with through social media in his new single “I Forget My Name” ft. Jafaris, where he hits our reward center immediately like a new Insta follower. Through its slow-burning, breathy vocals, “I Forget My Name” analyzes the blasé obsession that dominates our minds in the age of Instagratification. If you feel like your own selfhood is getting defined by the so-called social influencers and incessant ads on your feed, then “I Forget My Name” is a friendly reminder to do some Insta fasting:
The track roots back to Hopium’s complicated relationship with social media. “Instagram must be the best thing that ever happened for brands. They barely need to sell to us anymore – we sell to each other. We’re so desperate to be part of something we cover ourselves in logos and names. We spend money we don’t have to project the idea of a perfect life out to even more people, continuing the illusion that just wearing something could bring anything more than a fleeting happiness.” shared Hopium.
Make sure to keep Hopium under your radar as he’ll be dropping more beats soon. How can you keep him under your radar? By following his Instagram, of course.