Welsh quartet Kidsmoke takes us into a color-explosive visual feast with their latest single “The Bluest You.” Within the dreamy, gauzy production lies a heavy-hearted theme on mental health where the quartet dissects how an individual’s depression can affect the people surrounding him or her. The video, created by Edwin Burdis, is built on a culmination of abstract and concrete figures where you get to spot the members songsmithing:
On the single and video, the band shared:
“This song is a favourite of ours and takes up that all-important position of the last track on A Vision In The Dark. To us it’s full of intricacies, layers, textures and swirling vocals, so when Edwin (Burdis) shared his initial ideas about the direction of the video we knew immediately that he’d hit the nail on the head. We loved the idea of constant movement and of abstract shapes and colours – you never quite work out what / who you’re looking at before it moves onto something else.
We filmed the video in just under 3 hours (that’s got to be some kind of record…?) at Roc2 Studios in Wrexham. It wasn’t really like any other video shoot we’ve done before, but Edwin seemed to have everything mapped out perfectly in his mind so we knew we were in safe hands.”
“The Bluest You” is from the quartet’s upcoming debut album, which will be arriving on June 19th, so stay tuned.
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