Postcard Boy Gives Us A Portrait Of Crowded Loneliness In “Company”

Crowded loneliness is a real thing

Photo: Frankie Hildebrand

Postcard Boy, aka the solo project of San Diego artist Garrett Seamans, navigates through the tricky labyrinth of loneliness in his new single and video “Company.” Over a moodily, upbeat pop production, Postcard Boy’s distorted auto-tune vocals deliver that weird sense of detachment and isolation you feel when you don’t fit in with your environment. “‘Company’ is about loneliness and lacking a sense of belonging. Although I wrote this song last summer in the weird limbo period between high school and college, thematically it fits perfectly with the current quarantine situation and being away from any sort of human interaction. I’ve always been the one on the edge of the friend groups, a bit of a wallflower. It was more of a ‘if I was there, that’s cool, but if I wasn’t, that’s fine, too.’ I acknowledge that I have isolated myself in the past, so to a certain extent I take responsibility, but “Is it a crime to want to belong?” he shared. Watch below:

On the video, he shared:

“The video plays off the song theme of being lonely and trying to find belonging. Thus, I was trying to think of the most overcrowded locations with all over the place individuals. I wanted a location that was the opposite of being alone. I knew Hollywood Boulevard was the perfect spot because there are so many odd people there for all different reasons, and although it is so crowded, there is no sense of togetherness or community. I wanted to push the limits on what has been done for music videos, so I bought a 360-degree camera and went for it. I jumped around Hollywood Boulevard with my headphones looking like a fool, but honestly at Hollywood Boulevard I was just another random in the crowd with a selfie stick. I think this video could be a big step forward to more VR music videos and pushing boundaries for the whole industry.”

“Company” is from his upcoming EP Limbo, which will be out on June 19th.