mxmtoon, aka Maia, gives us a slice of optimism in her latest single “bon iver,” a semi-acoustic piece that suspends its listeners in a profound calmness. Through its twinkling guitar strings and posh minimalism, “bon iver” nudges us in adapting a brighter outlook towards the future. Directed by Morgan Gruer, the video features Maia enjoying the summer sunset on the cusp of reality and imagination:
Speaking of the song, mxmtoon tells us “when we think of nightfall, we often associate it to the “end” of something. the “bon iver” music video is meant to counter that notion, and to spark thought over the possibilities that are ahead instead. a day does not just end when the sun goes down, you continue to find wonder and joy despite the dark, and a whole other world awaits you as the moon glides overhead. new beginnings are not limited to a rising sun, your world is what you make it whenever you choose to begin.”
“bon iver” is from mxmtoon’s upcoming EP dusk, which will be out on October 1st.