Liverpool quartet Hannah’s Little Sister have unveiled their latest video for “Gum,” a helter-skelter trip that has grungy cinematic aesthetics. The song is an anti-capitalist anthem that showcases explosive riffs, which all come together in a sleek chaotic euphony. It’s a restless anthem brewing with psychedelic elements that makes it an ear-sticking anthem:
On the single, lead vocalist Meg Grooters explained:
“‘Gum’ is another sort of rant (oops!) about consumerism and how it’s constantly distracting us from ourselves and from the state of our society/country/government/world etc. – all of the things!
I wrote it to remind myself there’s a difference between what I want and need, and what I’m being told or shown I should want or need.
We’re encouraged by the Big Boys in power to become addicted to materialistic things and social media, because it’s a great way of keeping us under control as a society that continues to put money in a small number of very rich people’s pockets.
Whether it’s social media, new trends, cool clothes or whatever, they’re vices pushed upon us that keep us pretty mind numbed and depressed. Yet we cling on to them in the false belief that these things can provide us with greater happiness or status, and help us climb up the socioeconomic ladder.”
The track is from the band’s upcoming debut EP titled EP.mp3, which will be out on November 20th via Heist or Hit.
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