LA band Hooveriii taps into the importance of prioritizing the right things with their new psychedelic rock single “Control.” Lyrically, vocalist/guitarist Bert Hoover dives into the art of prioritizing and how it can easily become a hit-or-miss scenario if we end up getting caught up in the wrong things. “LA can be very discouraging when people prioritize image and lifestyle over their art. I think anyone can be guilty of this. LA is a cool fucking city and it’s really easy to get caught up in the web. If you spend too much time looking in the mirror, you’ll never leave your house,” noted Hoover. The song comes with a video directed by Rocío Mesa, which you can check out below:
Bert Hoover (guitar and vocals), Gabe Flores (lead guitar and vocals), Kaz Mirblouk (bass and synths), James Novick (synths), Casey Sullivan (vocals and synths) and Owen Barret (drums) are the humans behind Hooveriii. “Control” is from their upcoming sophomore album Water For The Frogs, which will be out on April 9th.