KOPS & Emelie Hollow Share New Single “If Not You Then Who”


Photo: PR courtesy

Scandinavian artists KOPS and Emelie Hollow team up in new single “If Not You Then Who.” It’s a laidback pop piece where the crispy vocals of KOPS and silky croons of Emelie yield a warm, soothing chemistry. Through the slick, minimalistic riffs, both artists send us an emotional reminder to connect with the irreplaceable individuals in our lives. Whether it’s family, lover, friend, favorite barista, “If Not You Then Who” celebrates the people in our lives:

“This is a song about that one person in your life who can’t be replaced. Your mom or dad, an ex, a good old drinking buddy, your math teacher in high school or the guy at the grocery store – that special someone, who eventually came into your life and changed it. If this song was a movie, I guess it’d be a proper tear jerker! Well, at least, I got emotional writing it and having Emelie singing the words with me literally made it the emotional pop anthem, I think we both hoped it would be. ‘If Not You Then Who’ was written in a funny little analogue Stockholm-Studio. I brought it all the way to beautiful Oslo to team up with Emelie who put her heart, soul and amazing voice into it. Finally, I took it back home to Copenhagen to finish it up. I guess I ‘completed’ Scandinavia writing this song!”