George Gretton Reflects on His Past & Present Personas In “Clear”


Photo: Sam Nicklin

UK artist George Gretton swings between the past and present versions of himself in his new single “Clear.” In his own words, it was one of the “quickest song I’ve ever written and produced in my life” and draws influences from early Kanye’s works. “Clear” is an introspective electronic piece that feels timeless as Gretton shuffles through the different personas you’ve presented, adopted, and metamorphosed throughout your life. Yes, it’s deeply existential: 

Speaking of the track, Gretton shared: 

“I’ve been living back at my parents’ house over lockdown here in Nottingham. Since everything is closed and I haven’t seen my friends, it’s been kind of hard to do the living required to write experience-inspired lyrics. So, I’ve been looking at myself a lot. This song is about the distance between present and past versions of yourself, better and worse previous versions of yourself. In your own head, it’s clear to you who you are and who you want to be. But to others you could be any of these different versions you’ve presented at different points. Even if you’re the most consistent person in the world, to everyone else you’re just their impression of you.”

“Clear” is out now via Mammal Sounds Records.