KUNZITE Introduces Us To Pronoia With New Video “LEMON SWAYZE”

Your new favorite SAT word

Photo: Grant Spanier

KUNZITE, aka Mike Stroud (Ratatat) and Agustin White (Abuela), teaches us an extremely underrated condition and magnificent vocabulary called pronoia through their latest single “LEMON SWAYZE.” Pronoia is basically the antonym of paranoia, but sounds much cooler and that’s why KUNZITE made an entire track AND video about it, directed by Felix Heyes. Featuring actor Michael Keyes, the video takes us on a highly citrus ride across Los Angeles in catchy green tracksuits. The color-popping visuals paired with the psychedelic effects make “LEMON SWAYZE” one of those videos that you’ll actually dream about…coz it’s that weird: 

Of creating the “LEMON SWAYZE” video, Heyes shares: “The video’s lead actor, Michael ‘Keysey’ Keyes, is a Colonel Sanders-esque character who also has Hulk Hogan’s mustache, and he asked me if I knew what ‘pronoia’ was. He said, ‘Well, you know how paranoia is the feeling that unknown things are conspiring against you? Pronoia is the feeling that unknown things are conspiring to help you.’ And then he drove off in a 1971 Mustang full of lemons. Being ‘pronoid’ pretty much sums up my experience with KUNZITE and the team behind this music video!”

The track is from their upcoming album VISUALS, which will be out on August 20 via Lowly./Wilder. They have tour coming up:


Sep 10 Albuquerque, NM – Launchpad

Sep 12 Phoenix, AZ – Valley Bar

Sep 14 San Diego, CA – Casbah

Sep 15 Los Angeles, CA – Echo

Sep 16 Santa Ana, CA – Constellation

Sep 17 San Francisco, CA – Rickshaw

Sep 19 Santa Cruz, CA – Atrium

Sep 21 Portland, OR – Doug Fir

Sep 22 Seattle, WA – Chop Suey

Sep 23 Spokane, WA – Lucky You

Sep 25 Boise, ID – Treefort Festival