LA-based artist Plus, aka Kyle McCammon, recruits American rhythm and blues artist Son Little for his latest single “Feel So Heavy.” The track is an eccentric blend of classic hip-hop and pop where both artist explore some deep topics on love and core values. The video features a couple who seem to be enjoying their youth during a much relaxed and carefree phase of their lives:
In his own words, “I was lucky enough to open a Son Little tour when I was playing in Doe Paoro’s live band back in 2016. A while after the tour, Aaron (Son Little) and I set a time to get into the studio which is when we first came up with ‘Feel So Heavy’ and I knew it was a track I wanted to us for Plus when I started forming plans to launch it.
Plus is a “production” project with features that are avant-garde but listenable. Overall, I want things to be dark, edgy, and angular, but still have a sense of lightness either in certain tones or lyrical content. ‘Feel So Heavy’ is equal parts vintage and modern to make this Plus and Son Little collaboration feel like a fusion of old school hip-hop/R&B with Indie sentiments that feed the soul.
The video for this one, by director Davy Greenberg, shows the day in the life of a young couple in LA. It’s meant to convey a simpler time when we were young and careless. Davy said he ‘wanted to show how hard it is to be in love sometimes’ with the video but at the end it leaves you thinking about what’s actually important in the grand scheme of things. I wanted it all to have a sense of ease and brevity against a song with such weighty lyrical content.”
The track is out now via Lean-To Records.